BLN Open Meeting (Wellesley) - Dec 6, 2006

Event: "Leveraging the Web to Market Your Practice"
Speakers: Peter Marx
Date: December 7, 2006 (Thursday)
Time: 7:30am
Place: Rebecca's Café, 55 William Street, Wellesley Office Park *Directions
What are the most effective ways to reach potential clients without spending a lot of money? How can you use the Web to bring out your personality and show what makes you different from other corporate attorneys?

In this session, Peter Marx will explain what works and what doesn't in leveraging the Web to market your practice. We'll discuss websites, blogs, podcasting, e-mail marketing, search engine optimization, Web ads, Google keywords and anything else you think might aid your practice development.

Peter is the President of Legal Insight Media, Inc. which helps law firms show their differentiators by bringing out their culture and personality on the Web. They produce media ranging from simple podcasts to TV quality Web videos. You can see an example of their TrueView Vignettes for small firms on the home page of Schwartz Kelly (www.schwartzkelly.com).

Peter has worked at the SEC in Washington, was an associate at Shaw Pittman and a partner at Goulston & Storrs. He served several years as in-house general counsel for Interactive Data Corporation. He serves as Webmaster for the ABA Women Rainmakers and was a board member of the Legal Marketing Association, NE chapter. He holds BA, MBA and JD degrees from Cornell University.