BLN Open Meeting (Wellesley) - May 18, 2006

Event: "How to Develop New Client Business TODAY!"
Speaker: Jim Hassett, The Advertraining Group
Date: May 18, 2006 (Thursday)
Time: 7:30am
Place: Rebecca's Café, 55 William Street, Wellesley Office Park *Directions

For many lawyers, the hardest part of developing new business is finding the time to do it. Where do you start? What techniques are most productive? Which ones work best for you?

This presentation will introduce techniques to help you identify and prioritize marketing tactics that fit your practice, your clients, and your personal strengths. Trainer Jim Hassett will demonstrate how to apply 26 selling principles to answer the question: What should I do today to build stronger relationships and increase new business? The group will also share their experiences in prioritizing marketing activities and improving results.

Jim Hassett has over 20 years of success as a sales trainer and consultant to firms from American Express to Zurich Financial Services. His workshop Increase Rainmaking Results has been attended by lawyers from Wilmer Hale; Fish & Richardson; Dwyer & Collora; and many other firms. Jim tracks legal rainmaking trends in his widely quoted blog www.LawFirmBusinessDevelopment.com. He is a frequent speaker at national conferences, and has written six books (including The Law Firm Business Development Workbook) and more than fifty articles in such publications as Massachusetts Lawyers Weekly, New York Times Magazine and Psychology Today. Jim has a Ph.D. in Psychology from Harvard University, and is an Adjunct Associate Professor of Psychology at Boston University.