Business Lawyers Network - Boston **Signup**
Topic: "Personal Branding: The Secret to Building a Sustainable Business"
Speaker: Paige Arnof-Fenn, CEO of Mavens & Moguls
Place: 53 State Street, 29th Floor, Boston, MA 02109 (Directions)

Why do lawyers need branding? How can “personal branding” generate new business for lawyers (and other professionals)? What are the critical steps for creating a personal brand?

Brands are more important today than ever before. If you do not think of yourself as a brand, now is the time to start. Michael Jordan, Donald Trump and Oprah Winfrey are not the only people who benefit from being branded. You can too! Join us for a highly interactive discussion on personal & professional branding where Paige Arnof-Fenn will share her top 10 tips on the basics of branding. As an ambassador for your company, chief rainmaker or key spokesperson, this dynamic presentation is for you. Brand building is about developing personal and professional messages with impact so join us for tips and techniques to build your brand and grow your practice.

Paige Arnof-Fenn is the founder and CEO of Mavens & Moguls, a global marketing strategy consulting firm. She was formerly VP marketing at Zipcar, VP marketing at Inc.com before the company was sold to a division of Bertelsmann, and SVP marketing and a key member of the IPO team at Launch Media, an Internet start-up that went public in early 1999 and was later sold to Yahoo. Arnof-Fenn has also worked as a special assistant to the chief marketing officer of global marketing at The Coca-Cola Company and held the position of director of the 1996 Olympic Commemorative Coin Program at the Department of Treasury, U.S. Mint.

Prior to running the Olympic joint venture, Paige worked in brand management at Procter & Gamble. Paige is a founding Board member of Women Entrepreneurs in Science & Technology and she is serving on the Alumni Boards of both Stanford University and Harvard Business School. She is currently on the Board of Trustees and Executive Committee of the Sports Museum at the TD Banknorth Garden, is an advisor to several early stage private companies and nonprofit organizations. Paige is quoted regularly in the media and also on the IDC Technology Advisory Council, a Time Magazine Opinion Leader and is a monthly columnist for Entrepreneur.

**Thanks to Adam Rogers of Bernstein Global Wealth Management for hosting this meeting!**

The format will be a one-hour meeting from 8:00-9:00am (arrive at 7:45 for networking). A half-hour of networking after the meeting would be optional.

The Business Lawyers Network (BLN) is comprised of lawyers concentrating in complementary disciplines such as corporate, securities, commercial contracts, government contracts, secured lending, taxes, import/export, immigration, real estate, environmental, patents, trademarks, licensing, etc. Non-lawyer business professionals are also welcome, but the topic and focus of discussion will be geared toward the legal profession.

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